Saturday 24 January 2015

Advertising Jokes

Advertising Jokes / Advertising Terms: 

Ever wonder what all those advertising terms really mean? 

NEW - Different color from previous design. 

ALL NEW - Parts are not interchangeable with previous design. 

FOOLPROOF OPERATION - No provision for adjustments. 

ADVANCED DESIGN - The advertising agency doesn't understand it. 

REDESIGNED - Previous flaws fixed - we hope. 

YEARS OF DEVELOPMENT - We finally got one to work. 

MAINTENANCE FREE - Impossible to fix. 

MEETS ALL STANDARDS - Ours, not yours. 

SOLID-STATE - Heavy as hell.

Tuesday 26 June 2012

Famous Quotes on Advertising



Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis


Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Stephen B. Leacock

An advertising agency is 85 percent confusion and 15 percent commission.
Fred A. Allen

Early to bed, early to rise, work like hell, and advertise.
Laurence J. Peter

Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.
Ogden Nash

How about this for a headline for tomorrow's paper? French fries.
James French

I do not read advertisements. I would spend all of my time wanting things.
Archibishop of Canterbury

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Leo Burnett

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
Anonymous

Advertising is legalized lying.
H.G. Wells

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White

Advertising is the greatest art form of the twentieth century.
Marshall Mcluhan

Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana

Advertising is the most fun you can have with your clothes on.
Jerry Della Femina

Advertising is the principal reason why the business person has come to inherit the earth.
James R. Adams

Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
E(lwyn) B(rooks) White

Monday 11 June 2012

Advertising Techniques

Advertising Techniques: New, Latest and Proven Ideas.


Advertising or Advertizing?
Advertise or Advertize?
Well, "advertise" is the US spelling, "advertize" the British English.
... and the noun form is advertisement.




Advertising or advertizing is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering

HERE are SOME Advertising Techniques:-
( *extracted from http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm )


AVANTE GARDE
The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.

FACTS AND FIGURES
Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

WEASEL WORDS
“Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
MAGIC INGREDIENTS
The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.

PATRIOTISM
The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.

DIVERSION
Diversion seems to tackle a problem or issue, but then throws in an emotional non-sequitor or distraction.   e.g. a tobacco company talks about health and smoking, but then shows a cowboy smoking a rugged cigarette after a long day of hard work.
TRANSFER
Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user e.g. a textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze.

PLAIN FOLKS
The suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
SNOB APPEAL
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

BRIBERY
Bribery seems to give a desirable extra something.  We humans tend to be greedy. e.g. Buy a burger; get free fries.
TESTIMONIAL
A famous personality is used to endorse the product e.g. a famous basketball player (Michael Jordan) recommends a particular brand of skates.

WIT AND HUMOR
Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.

SIMPLE SOLUTIONS
Avoid complexities, and attack many problems to one solutions. e.g. Buy this makeup and you will be attractive, popular, and happy.
CARD STACKING
The propaganda technique of Card-Stacking is so widespread that we may not always be aware of its presence in a commercial. Basically, Card-Stacking means stacking the cards in favor of the product; advertisers stress is positive qualities and ignore negative. For example, if a brand of snack food is loaded with sugar (and calories), the commercial may boast that the product is low in fat, which implies that it is also low in calories. Card-Stacking is such a prevalent rational propaganda technique that gives us only part of the picture.

GLITTERING GENERALITIES
The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life. This cosmetic will make you look younger, this car will give you status, this magazine will make you a leader-all these commercials are using Glittering Generalities to enhance product appeal.

BANDWAGON
Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular.

The popularity of a product is important to many people. Even if most of us say we make out own choice when buying something we often choose well-advertised items- the popular ones. Advertising copywriters must be careful with the bandwagon propaganda technique because most of us see ourselves as individuals who think for themselves. If Bandwagon commercial is to obvious, viewers may reject the product outright.



[advertising techniques]
Medium
9,900
3,60
Regional interest
Region City
1. Australia 100
2. Canada 43
3. United States 33
4. India 29
5. United Kingdom 24